Introduction:

One of the biggest mistakes most marketers do nowadays, is think email marketing is dead. Many marketers today drop the email marketing scheme to go with social media. Come to think of it, social media look much more sexy than email.

But, is a social media post really as effective as an email?

Before we answer that question, lets state a well known fact. It is easier to send a friend request on Facebook than to collect an email online. But believe me, email marketing is thrice as worth it as social media marketing. So, what is email marketing?

Email marketing is the targeting of customers through emails. Every emails sent to a potential customers can be considered as email marketing. Email marketing involves sending a promotional email or an ad to a subscriber. Via his email address.

A great deal of organizations today use email marketing. Even more bloggers do use email marketing today than ever before. For example, have you ever been browsing on a website, and you see some field where you are asked to submit your name and email to get a free PLR ebook or update? That is the front part of email marketing.

Most bloggers use email marketing because it enhances the customer experience. With a well targeted email list, you can reach established customers and prospective ones too. Any given subscriber will be informed better and more easily via email. The email will have a greater visibility than a Facebook post. The Facebook post will be drowned in a stream of content in the minutes following its posting.

Do You Really Need Email Marketing?

If you want to improve your customers’ or readers’ experience, then you need email marketing. Forget about the glamour and the flashy of social media marketing. We are talking efficiency here. We are talking greater engagement. Greater reach. Greater click through rate and more. As many experienced marketers say, ” the money is in the list”. Some even say “your net worth depends on your network”. In the following lines, I will explain the advantages of email marketing. In these explanations, I will use statistics. The sites which produced those stats will be mentioned at the end of this article. So, lets get into the advantages of using email marketing.:

Potential Reach:

Did you know that in 2013, there were about 3.2 billion email accounts created in the world? 95% of online consumers use an email address. The most interesting fact is; 91% of those consumers check their email accounts at least once a day. Today, we browse more with our phones than our computers. As a result, we are more easily notified when we receive emails. Our phones place the notifications right in front of our eyes.

Today, it is easier to check to an email than a Facebook or Twitter post. This is because when we post content, so does a million other people. As a result, finding one particular post you liked 3 weeks ago can be the most daunting task.

Actual Reach:

Before I explain this part in more detail, lets get some interesting numbers. In the first half of 2013, a research conducted using emails as a marketing channel revealed some staggering facts. The one that stands out the most is this; 18% of the emails sent during a campaign never reach their destinations. 4% of the sent emails are sent into the spam folder. That makes 22% of the sent emails that do not actually reach the intended receiver.

On the other hand, 78% of the emails sent during an email campaign actually reach their destination. Think of it this way, If you send 1000 emails, 780 emails will reach their destination. In addition to that, 91% of the receivers check their emails daily. This means, about 709 receivers will actually see your email. This is great efficiency, as less than 30% of the emails sent are lost.

Now, lets compare these numbers with those of a Facebook campaign carried out in the same way. This revealed that 74% of the Facebook posts are actually lost within the big stream of content. That is a problem. That means, per thousand Facebook posts, 740 are lost in the stream of content. That leaves us with 260 posts seen by our target readers. Another bad thing is, everyone who sees your content will not actually click through. Less than half will actually do. That leaves us with less than 130 people who are actually interested in our our offers.

Click Through Rates:

In the previous point, we talked about what percentage of people who see and may like your posts and mails. Now lets talk about people who actually complete the actions and do what you want them to do. Lets say clicking on a link. This link may take them to a landing page or a website.

Click through rate is the percentage of people that receive your message and actually click on it. The click through rate of a tweet is 0.5 percent as opposed to 3% for an email. These numbers look small at first. But, this means that people click 6 times more on an email link than on a tweeted link.

Lets keep on using our example of 1000 emails and 1000 social media posts. A 0.5% click through rate means per thousand, 5 people will actually click on your link. This is for social media. Sometimes the click through rates are higher, but those are particular cases. The numbers we use here are average ones.

A 3% click through rate with emails means 30 clicks per thousand. That is the best click through rate you will obtain on average. The numbers are not astounding, but efficient numbers are not always astounding. The difference is such because, when people give you their email addresses they actually want to hear more form you.

Your Readers Want It This Way:

Most people use social media to communicate with friends first. Seldom are they used to receive business news and reviews. There are specialized websites for that. 77% of the users during a survey online said they prefer to receive promotional messages in their emails. 4% said they prefer these messages on social media. This speaks to the fact that by submitting an email, people are literally giving you a business meeting location.

Emails Are Private:

It is easier for a reader to express his problems in private than in the open. Everybody is not comfortable when it comes to expressing their shortcomings in the open. When a user wishes to express his struggles and he can’t meet with you, what does he do? He writes you an email. This way, he can tell you everything. You can answer specifically to him.

I will soon create a page where I post user requested content. Every weekend.

 

Conclusion:

You want to use emails if you want to boast your online presence. Also, this is for you if you want to enhance reader experience. Setting up an email marketing campaign is not really expensive. We are talking about 6$ to 20$, per month. Some services like MailChimp even offer free services for your first 2000 subscribers.

Email marketing is not dead. If anything, it kills that silence between your subscribers and you. In an upcoming post, I will talk about building an email list. Thanks for reading. Talk to you guys soon.

Introduction:

In today’s online business world, the money is in the list. Any online entrepreneur striving to make a decent income out of the internet needs to have an email list. Not having an email list puts your business’ life at a big risk. Having understood this, some online entrepreneurs only specialize in list building.

That is, they do not have a blog, or a Fan page. All they do is collect email addresses on the internet and then start marketing to their subscribers. I tried that before. It takes up much less time than having a platform. But you will have to spend money, a lot of it.

Here, we talk about building an email list with your own blog or website. All the methods I talk about here are the ones I implement on my website. As a result, I recommend you build your own blog or website and implement them there. If you don’t have one already.

I can already hear you asking, “why build a blog when I can use a Facebook or twitter account?”. To that, I then respond, “If you want to build a manor, would you rather do it on a plot own or on a plot you rent?”. Facebook and twitter can decide to block your accounts anytime they feel like it. They are the rented plot in the metaphor.

So, you do not have enough control over those platforms. On the other hand, having your own site gives you the power to set the rules and regulation.

Another problem, when you use a social media platform, is that you do not choose who reads your post. When you publish, your post is just another drop in a huge moving stream of content. As a result, whoever reads it most likely does because he is online at the moment you post it. You may not ever reach those who are not online at that moment. That is why you need an email list. With an email list, you are in charge. You choose who receives what and when.

Before we talk about building an email list, lets define what it is. An email list is a group of people who subscribe to a mailing distribution on any particular topic. The key word here is subscribe. People actually want to hear from you when they subscribe. They want you to give them a reason to become a potential customer. Or a loyal reader at least.

In the following sections we talk about how you can actually build an email list.

These 4 Weapons Will Make You A World Class Email List Hunter:

The most important thing when focusing on collecting emails, don’t focus on it. Don’t get stuck on your goal of collecting emails. In fact you may as well ignore it. Yes, you heard me right. Collect emails by not trying to collect emails. I am the first one to know how crazy that sounds.

When I started collecting emails, that was my first lesson in the prerogative of email collection. There would be many more. You do not control the fingers of the reader. You cannot force the reader to subscribe. It is not like you will put a gun in his face and ask him to. On the other hand, there are a couple of things you can focus on that will make the reader give you his email. All of these things are just within your control. These are the only things you need to focus on. So, lets get to it.

Content Is Your New Marketing:

What has the greatest appeal to a potential subscriber happens to be you control the most. That is, your content. You need to post great content. I know you will see this everywhere. But what makes content actually great? Content is great when it is useful. You don’t have to reinvent the wheel. Just post useful content. Even mildly useful. Post the best content you are capable of.

It is a no-brainer that great content always keep your readers coming back. Great content is actually the one thing that can and will grow your platform. Even if you have a list of 1 million subscribers, post great content. If your content is useless, you may see them unsubscribe in thousands per day.

Posting great content is the greatest strategy. This is even more important than SEO and Social media marketing. In addition to that, you need to post on a consistent basis. You cannot imagine the number of posts published per second on the internet. If you want to compete with that you cannot just publish a single post and leave it there alone for a year. The only thing that entices a reader more than great content is even more great content.

Conclusion, you need to post great content. Content that is useful in anyway. You need to do this on a consistent basis.

Your Fish Net Has To Be Ready To Catch Fish:

You need to use a dedicated email subscription system. This is a service that will help you capture email addresses and store them. Another advantage of the using an email subscription system is that it does mass email sending. In addition to that, it follows up with your new subscribers. This means, your new subscribers receive ready made emails you designed beforehand.

I said before that you cannot force a reader to give you his email address. What you can do here is get your tools straight. All you have to do is set up the system in a right way, and let the readers feel on your website like they are at home.

Services that offer a good email subscription system, are Aweber and MailChimp. There are many more out there. Some would argue that these are not the best. But, these are the ones I have been using. Particularly Aweber. It is easy to use. My email list is well managed, and their ability to deliver in inboxes is top notch.

Make Your Sign Up Form Visible:

Another important thing you can do is, make your sign up form visible to your potential subscribers. This lets them know that you offer services beyond just posting articles on your website. Also, you do not need to wait to get a sign up form on your website. You need to start building your email list from day 1.

I suggest you put your sign up form on the top right corner of your articles. That way, it will always be seen. We are accustomed to reading from left to right. So, as they read to the right, they see the sign up form.

 

Another great place to put your signup form is at the top of the page. That way, it is one of the first things a reader can see. Finally, I suggest you use a popup. Now, this strategy is usually seen as bad and offensive. But the fact is, it works. The problem comes from the fact that many websites have their popup windows fire up way too quickly. They do not even give the reader a chance to read completely the article and get a good opinion. A good way to do this is to set the popup at the end of the page, or as the user is trying to exit. Some plugins offer this functionality for free. These plugins use cookies. That is, if the user closes the popup box, he will no longer see it for 30 days.

 

Give Them A Reason To Subscribe:

To entice your readers into subscribing, you need to offer them an incentive. A reason to subscribe. It is ok to offer them updates, but that does not really have the best conversion rates. If you have good content, your subscribers will decide to check on your website themselves. On the other hand, if you address a specific problem, you may get more of them to subscribe.

The subscribers come to your website in search for solutions to a particular problem. If you offer that solution, then you are more likely to captivate them too.

Conclusion:

In the end, it is very easy to put up an email list. You just need to focus on what you can control. Forget about trying as hard as you can to get them to subscribe. Just follow up with the tips above and let them do the rest.

One last thing, you need to understand that you cannot get all of your readers to subscribe. Some people may have the problem you offer a solution to but still, they are not ready to take action to solve it. On the other hand, some people really want to know what to do to better their situation. Those are the people you want to focus on. You need to focus on them and offer them the best possible help you can offer.

Thanks for reading, talk to you soon.

Introduction:

In his Ted talk in Portugal, Manuel Forjaz said “becoming a millionaire is the easier thing to do”.

In addition to that bold phrase, he let out another important message too. Everybody wants to become a millionaire until its time to do what millionaires do. This is seen in the things we choose to do and not to do.

For example, nobody wants to take risks with stocks investment. Another example; few people accept to go back to school to learn more and use that as a tool to increase our own financial value.

There are 3 main things you can do, to change your financial status in 6 months. This period of time is arbitrary. As it can be more or less than 6 months, depending on how you choose to tackle the situation. Also, these 3 things can be done in your day to day life.

I reduce these 3 main things to three letters. Namely, B. I. G. But how can B. I. G. help you?

B. I. G. As Your Key To Financial Success.

 

Financial success is a subjective concept.

More than a third (39 percent) of American investors say they define “financial success” as being debt-free, according to a recent survey released by TD Ameritrade. And 29 percent define “financial success” as being able to save money for long-term goals such as education and retireme – thinkadvisor

But what about the other 32 percent of the American population? What about if you are not an American? How would you describe financial success? The numbers from thinkadvisor show us that there are more that one answer. Hence, we can deduce that financial success is subjective.

Here are some of the most frequent answers I have come across on the internet:

• Paying for college education.
• Retiring early.
• Affording a vacation home.
• Getting a good night’s sleep.
• Earning at least X amount of dollars per month.
• Being able to take care of my family and me completely.

All these are supplementary answers to that provided by thinkadvisor. As a result, it is easier to say that each one of us has his/her own definition of financial success.

No matter what your definition of financial success is, there exist a barometer for it. This barometer is a function of your financial situation. As a result, it is a sure measure of how well you are doing financially.

This barometer is your bank account. There is no need to conduct a survey for this. The majority of the population is not satisfied with their earnings. As a result, the amount of debt contraction is ever increasing.

Your bank account is the result of the choices you – Daniel Ally

As you weave your way through the modern world, people try to tell you what to do. There are always people telling you what they think you should do. In addition to that, refusal on your part may offend some. Sometimes, you can be tempted to do as they say. It may seem fine to do what you are told to do. It may seem fine to choose to be someone else, based on what others want you to be. On the other hand, if you try to be someone else, who will be you?

Expectations are good servants but bad masters. In other words, do not try to live up to others’ expectations. On the contrary, live up to your own expectations.

Reading this article means you have expectations you want to deal with. You are reading this article today because you would like to improve on your finance. There is a certain aspect that you want your bank account to have. Unfortunately, that bank account does not look like what you want. In addition to that, you may not know where to start.

The concept of B. I. G. is the key to getting you to what you define as financial success. No matter how you define it. In addition to that, the amount of effort you put in, will add to the process and get you to where you want.

But what exactly is the meaning of B. I. G?

Introduction To B. I. G.

As defined in the previous section, B. I. G. is key to your financial success. An explanation of this concept will let you know how you can hit the ground running.

B: Books you read.

Books can solve all the problems in the world. But you don’t have to read all the books in the world. – Daniel Ally

Books have always been the main aid to learn new skills. Starting back in nursery school. In nursery school, you had books to color. In elementary school, you used to have books in order to learn new words. In addition to that, you had the dictionary. Which is a book of its own.

In secondary school, you had books to know new concepts. New concepts such as the law of gravity. Displacement reactions. Calculus, prose, drama, poetry, cumulonimbus clouds, the list is endless. Even when it came to sports, you had books. In basketball for example. There are many books that have been sold. These books teach the fundamentals of basketball.

In college, you still had books. Here is where you started learning about life changing skills. Like fundamental analysis, computer programming and requirements engineering.

All along, books were there to help you learn new skills. Now, you are here because you want to acquire a new skill. The skill of making money on demand. Why not turn back to this old aid which has never failed you? As a result of the success you have thanks to books.

Readers are leaders. – Daniel Ally

The main reason people do not read books is lack of time. At least that is what they say. Reading a book does not take more than 10 to 20 minutes a day. This is for the busiest people. Less busy people can afford to spend more that 20 minutes a day for a book.

You can spend 20 minutes a day checking NBA trade rumors. Or you can spend 25 minutes a day reading daily gossips on social media. Given that you do both of these researches on your phone mostly. Why not spend 10 minutes a day into something that can turn that phone of yours into an iPhone 7?

I: Individuals That Make Up Your Daily Life

There is a west African saying that goes like this:

Eagles don’t fly with pigeons.

This basically means, birds of the same feathers fly together. In other words, you are where you are today thanks to your surroundings. Whether you like it or not. You are the sum total of the 5 people that surround you the most.

Changing your bank account also means changing your environment a bit. What are the main benefits of your friendships? What do you bring to the table?

In order to change you reality, you have to change your mentality. As a result, I suggest you use the law of 33%:

From the people who are where you want to be in the future. You learn what you have to do. You learn what you have to stop doing. In addition to that, you learn the necessary attitude to getting to your final target. Where do you find the people above who can mentor you? You can contact entrepreneurs and authors through social media and email. If you do some research, you will find that most of them are open for communication.

The second 33% of your time, you spend it with people where are where you are. These are your friends. These are the people you spend fun time with. This is when you relax.

The last 33% percent of your time, you spend it with people yearning to be where you are. These are mostly your junior ones. Spending time with them helps you. You can tell them about your mistakes. And how you countered. In addition to that, you can do with them what you want your mentors to do with you. This sharpens the sense of leadership.

G: Goals You Set For Yourself.

It is necessary that you set goals. Unless you will not know whether you are successful or not. To illustrate this, an example would be adequate. If your financial goal is 4000$ per month. Whenever you succeed in reaching the 4000$ mark, you know you did it right. On the contrary, if you just want additional money, even 10$ fits that goal. But if is not what you need.

A good goal is one that takes care of at least one of the most basic and frustrating needs.

The problem with goals is, people try to do too much too soon. The steadier the progress, the more permanent is tends to be.

Finally, writing your goals down will help you more. There is a popular saying which goes as follows:

A dull pencil is better than a sharp mind.

B. I. G. As A Tool To Make Money:

Now you know what B. I. G. means. You know this deadly combination that can be the key to stirring your life in the direction you desire. But, how exactly do you apply this?

The problem with great tools like this is common. That is, people often come across tips and guidelines that will help. But they do not do what is recommended.

To apply B. I. G. to make money, you need to go step by step.

• Choose a book that will help you make money. And start with it. At the end of this article, I will give you the book you need to start growing financially.
• Divide your free time into 3 parts and use it as stated above.
• Set goals for yourself. Goals you can measure. In addition to that, write down your goals.