Promoting Your Website for More Traffic!
If you have a website or blog, then it’s a pretty good bet that you want visitors to that site. It’s sometimes hard for new webmasters to get traffic to there website; however, it doesn’t have to be complicated or confusing. There are a few good, and relatively easy tricks to get a good number of people to your website.
Don’t get me wrong, you’re still going to have to do a little bit of work to get that traffic. It’s not a on-and-done deal, you’ll need to keep your website content up-to-date and relevant; however, these tricks will help you outperform other websites in the same or similar niches. If you have any other unique (and legitimate) ideas to drive traffic, let me know in the comments below!
#1. Write Original Content
I’ve said this before and I’ll say it again, write your own content. Don’t use other people’s stuff, even if it is PLR or public domain material. It just gets your website dropped lower and lower in the search rankings because search engines see it as duplicate content. Also, if you write something for someone else or some other site, don’t copy it word-for-word on your own site. You can paraphrase and link to the content, that’s okay; however, search engines don’t discriminate when it comes to duplicate content.
The search engines don’t look for whether the same author wrote the same content on two different sites. If it sees that its duplicate content, more than likely, both sites are going to drop in the rankings. Keep the content original, unique, and interesting, and you’ll attract more visitors that way than with cut-and-paste stuff.
#2. Social Media Marketing
A lot of people still don’t understand social media marketing and how it gets visitors to your websites. Here’s a hint: if you’re not using social media to market your site or blog, you’re mission out on a tremendous opportunity to get a lot of people looking at your website. It’s also one of the easiest, and not to mention free, ways to get people to willingly look at your website.
Lots of people post a link to their site on their status updates for their friends to see and call it good. While that is good (your friends and family members are your best word-of-mouth advertisers); however, don’t stop there. Find Facebook groups that allow you to post your website there to share with others and you’ll likely find that you’ll get guaranteed views for doing that.
Don’t Overuse Keywords
Here’s where I’m going to make a lot of Internet marketing experts really mad. A lot of them swear by keyword research and by filling their websites with popular keyword tags that may or may not have anything to do with their website. Even YouTube marketers have gotten into stuffing their video descriptions full of keywords. Guess what? Those are the videos that I never watch, too. And being an Adelaide SEO expert, I know what I am talking about here!
You’ll definitely want to use a few keywords associated with whatever your website is about, or in your blog postings. And you’ll definitely want to do a little bit of research (or think about what you would type into a search engine when looking for your website or product). However, make sure the keywords you use make sense, and make sure you remember: quality over quantity. Search engines are now downgrading sites that stuff keywords throughout the website or blog.
Use Contests and Giveaways!
Let’s face it, everyone loves free stuff. One of the first things that I did when I discovered the Internet is look up stuff that I could get for free. However, you don’t always have to give away your own free stuff. There are plenty of sites you can use to give away free stuff. I’ll show you a few of them here to get you started.
Giveaway Promote is a website specifically designed to help you promote contests and giveaways on your website. You’ll find everything from Target gift cards to Kindle Fires up for grabs at this website. Giveaway Frenzy works a little bit differently. You earn points for commenting and visiting the website and you can then trade those points in for opportunities to host or share giveaways on your own site.
Finally, the one that I recommend the least is Contest Listings. It has a pretty good directory of other sites for contests and giveaways; however, a majority of the site is dedicated to something else entirely that I don’t recommend for trying to help your site get visitors.
If you want a relatively easy way to run contests and websites on your website or blog, I highly recommend Raffle Copter. This application lets you put a piece of html code on your website that gets your target audience to do tasks for them. Completing the tasks will earn your visitors points to exchange for contest entries. It’s quite similar to Giveaway Frenzy in how people earn points to exchange for contest entries; however, you can put it directly on to your own website.
Don’t forget to capture those emails! Sending a notification in order to get some initial traffic to your posts will help in your overall search engine rankings. And yes, an email list is like having “on demand” traffic. So use it the best way you can.